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Consulting & Training — MENA Region

Experts in Customer Delight.

We turn knowledge into workplace performance — building the marketing, experience, service and innovation capabilities that move business forward.

20+YEARS OF EXPERIENCE
10,000+PROFESSIONALS TRAINED
40+ORGANIZATIONS SERVED
MENAREGIONAL FOOTPRINT
Who We Are

A company built around better experiences.

Imad Hazeem Consulting & Training helps organizations strengthen the capabilities that shape customer value, service quality, market relevance and innovation — combining business insight, applied learning and regional experience to build solutions that fit each organization's priorities, not generic, off-the-shelf programs.

Vision

To be a trusted partner in developing better experiences for business, people and life.

Mission

To enable organizations across MENA to improve performance through customized training, practical consulting and capability-building solutions.

Market Relevance Customer Centricity Purposeful Innovation Measurable Impact
Our Learning Promise

Training designed for application — not attendance.

Every engagement follows the same disciplined path, from diagnosis to reinforcement, so learning survives past the last day of the workshop.

01

Diagnose

Clarify business priorities, audience needs and performance gaps.

02

Customize

Adapt content, examples, language and activities to the organization.

03

Engage

Use discussion, cases, tools and hands-on practice to deepen learning.

04

Apply

Translate concepts into practical actions for the workplace.

05

Reinforce

Support implementation through coaching, feedback and follow-up.

Delivery capabilities In-house corporate training Executive masterclasses Customized learning journeys Training needs assessment Coaching and follow-up
Training Portfolio

Four capability pillars. One business objective.

Select a pillar to see the programs and the outcome it's built to deliver.

Marketing that connects insight with growth.

  • Strategic Marketing & Planning
  • Market Research & Customer Insight
  • Segmentation, Targeting & Positioning
  • Product & Portfolio Management
  • Brand Strategy & Brand Equity
  • Go-to-Market & Value Propositions
  • Services Marketing
  • Marketing Metrics & Performance
Outcome

Teams make more informed market decisions and create propositions customers understand and value.

Build the system behind a consistent experience.

  • CX Strategy & Governance
  • Voice of Customer
  • Customer Journey Mapping
  • Personas & Experience Design
  • CX Measurement & Metrics
  • Customer-Centric Culture
Outcome

Organizations gain a shared, measurable system for designing and governing the experience they deliver.

Equip teams to deliver confidence at every interaction.

  • Service Excellence
  • Professional Communication
  • Handling Complaints & Recovery
  • Emotional Intelligence in Service
  • Contact Centre Excellence
  • Internal Customer Service
Outcome

Frontline teams handle every interaction — and every recovery — with consistency and confidence.

Innovation made practical, structured and human.

  • Innovation Mindset & Culture
  • Design Thinking
  • Creative Problem Solving
  • Service Innovation
  • Business Model Innovation
  • Innovation Strategy & Portfolio
  • Facilitation for Innovation
  • From Idea to Implementation
Outcome

Participants learn to explore real needs, frame the right problem, test ideas and build implementation momentum.

Consulting Services

Advisory support that turns direction into action.

Structured engagements across the same four pillars — for organizations that need more than a workshop.

Marketing

  1. Strategy development
  2. Market and customer insight
  3. Product and brand advisory
  4. Performance frameworks

Customer Experience

  1. CX maturity assessment
  2. CX strategy and governance
  3. Journey and persona design
  4. VoC and measurement

Customer Service

  1. Service standards
  2. Quality and call-centre review
  3. Complaint management
  4. Service improvement

Innovation

  1. Innovation maturity
  2. Culture and capability
  3. Design-thinking projects
  4. Innovation portfolio support
Imad Hazeem, Founder of Imad Hazeem Consulting & Training
Founder Credibility

Imad Hazeem

Founder • Consultant • Trainer
  • 20+ years across marketing, customer experience, innovation, banking, consulting and training.
  • 10,000+ professionals trained and 40+ organizations served across the MENA region.
  • Certified Customer Experience Professional (CCXP), with global certifications in innovation, product and brand management.
  • Pursuing a PhD in Business Administration at Girne American University; holds a bachelor's and master's degree in Marketing.
  • Awards judge, ambassador and recognized CX influencer across the MENA region.
CXM Top 12 CX Influencer badge Certified Customer Experience Professional CCXP badge Customer Centricity World Series Winner badge GInI Certified Chief Innovation Officer badge

Also a judge for the Gulf Customer Experience Awards, International CXA, TCXA, UK Business Awards, SCXA, Customer Centricity World Series and Customer Happiness Summit & Awards.

Client Portfolio

Trusted across sectors in the MENA region.

From regional banks to international NGOs, hospitality to government — 40+ organizations across 12 sectors.

Banking & InsuranceMicrofinanceCommercial MedicalNGOsInternational GovernmentTechnologyUniversities Hotels & RestaurantsTelecommunicationLogistics
Grid of client logos across banking, government, healthcare, NGOs, telecom, hospitality and technology sectors
Let's Build The Right Capability

Ready to turn learning into business impact?

Start with a conversation about your people, priorities and performance goals. We'll shape the training or consulting solution around what your organization needs to achieve.

Send us a message

Your message goes straight to our inbox at info@imadhazeem.com.